Remember when social media was just about fun posting and informing your followers on what was going on with you? Long gone are those days. Somewhere along the line, everyone became obsessed with how many followers they had. It has only been fueled by the programs that allow you to buy followers. But here's the thing - they aren't going to help your business.
This is one of the most misunderstood elements of social media. Your follower count does not matter. You could have 10,000 followers but if most of them are spam or not your target client, what's the point?
So, what DOES matter?
How many of your followers are your ideal client.
What good are your 10,000 followers if only 200 are people who are actually interested in your product/service? Your ideal client is actually reading your posts and watching what you are doing. The others? Not interested.
It can be easy to be caught up in the follower number game, but do yourself a favor. Ignore it. Focus on providing content that your target audience will love and connect with. If you do so, your business will reap the benefits.
