You have finally launched your business - congrats! Now you have to get your name out there. You may have the greatest product or service in your niche, but if no one knows about it, what good is that? The more people that know about your business, the more opportunities for them to try it.
Here's the thing: posting about your product on social media is no longer enough. Between ever-changing algorithms and an over saturated marketplace, it is a challenge to stand out. Social media is still a vital part of your visibility plan, but there needs to be more.
Here are 8 ways to help get your business into the public eye:
1. Guest blog
2. Be a guest on a podcast
3. Pitch yourself to the media
4. Collaborate with others
5. Post testimonials on your website (link back to author)
6. Have in person meetings (word of mouth is extremely powerful)
7. Attend networking events
8. Be active in Facebook groups, Twitter chats, etc.