One of the biggest mistakes new entrepreneurs make is thinking they need to follow in the footsteps of those successful "stars" in their industry. It is easy to fall into that trap. You see those who are in your industry and think, "Okay, I just need to do exactly what they are doing."
Here's the thing. It is inevitable you are going to check them out and see what they are doing. In fact, if you are not, YOU SHOULD. The key is not to become obsessed. Do not copy. Do not second guess what you are doing. Don't go switching up your strategy just because a "successful" competitor does it another way.
People have done what you are doing. The thing is, it has never been done by you. You will be your own spin on it. Your voice and identity can not be replicated. Use that to your advantage. Your audience can tell if you are being authentic or not. Authenticity is such a powerful selling tool. It builds trust, thus making it easier to make sales.
